As the data controller we have prepared this privacy notice to inform you in accordance with the requirements of the EU General Data Protection Regulation 2016/679 (GDPR) about the nature, scope and purpose of the processing of personal data in relation to the services we offer on our website.

I. Definitions

„Personal data“ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

„Processing“ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

„Controller“ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

„Recipient“ means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing;

II. General information

1. The data controller

Schönbergstr. 14
73760 Ostfildern-Kemnat

Phone: +49 (0) 711 167 61-0
Fax: +49 (0) 711 167 61-544


2. Contact details of the data protection officer

Königstr. 40
70173 Stuttgart

Phone: +49 (0) 711 4605025-40
Fax: +49 (0) 711 4605025-49


3. Legal bases

We process personal data based on at least one of the following legal bases:

  • The data subject has given consent to the processing of his or her personal data for one or more specific purposes (Art.  6 para. 1 lit. a GDPR);
  • Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract (Art.  6 para. 1 lit. b GDPR);
  • Processing is necessary for compliance with a legal obligation to which we are subject (Art.  6 para. 1 lit. c GDPR);
  • Processing is necessary in order to protect the vital interests of the data subject or of another natural person (Art.  6 para. 1 lit. d GDPR);
  • Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party (Art.  6 para. 1 lit. f GDPR).

In this privacy policy we refer to the respective legal basis of the individual data processing operations.

4. Onward transfer of personal data

We forward personal data to recipients (data processors or other third parties) only to the extent required and only if one of the subsequent conditions are met:

  • The data subject has consented to the data transfer;
  • The onward transfer is required to fulfil a contractual obligation or pre-contractual measure on the request of the data subject;
  • We are obliged by law to make such a transfer;
  • The onward transfer is made on the basis of our legitimate interest or on those of a third party.

5. Third countries

The transfer of personal data to a third country or an international organisation outside the European Union (EU) or the European Economic Area (EEA) is subject to legal or contractual permission only in accordance with the provisions under Art. 44 et seq. GDPR. It means that pursuant to Art. 45 GDPR an adequacy decision of the EU commission must be present for the respective country, appropriate safeguards for data privacy under Art. 46 GDPR, or Binding Corporate Rules under Art. 47 GDPR do exist. In individual cases, a data transfer may be permitted on the basis of an exception under Art. 49 GDPR.

On our website we may have implemented external services provided by organisations based in the USA. If these services are active, personal data is collected in connection with the provision of the relevant service and may be transferred to and stored on servers in the USA. The European Court of Justice considers the USA a country with an inadequate level of data protection. When data is transferred to the US, there is a fundamental risk that the US authorities may access and use the data for surveillance and monitoring purposes without notification and without the possibility of a legal remedy. 

6. Rights of data subjects

As a data subject you have the following right:

  • Pursuant to Art. 15 GDPR to request information about your personal data processed by us. You may also request information regarding the purposes of the processing; the categories of personal data concerned; the recipients or categories of recipients to whom the personal data have been or will be disclosed; the envisaged period for which the personal data will be stored, or the criteria used to determine that period; where the personal data are not collected from you, the data source; the existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing; the existence of the right to request rectification or erasure of data concerning you, the right to restrict processing or to object to such processing, the right to lodge a complaint with a supervisory authority. Finally, you have a right to know whether personal data has been transferred to a third country or to an international organisation, and, if so, the appropriate safeguards relating to this transfer;

  • Pursuant to Art. 16 GDPR to demand the immediate rectification of inaccurate personal data and to have incomplete personal data that are stored by us to be completed;

  • Pursuant to Art. 17 GDPR to demand the erasure of your personal data stored by us, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of a legal claim;

  • Pursuant to Art. 18 GDPR to request the restriction of the processing of your personal data if the accuracy of the personal data is contested by you; the processing is unlawful but you oppose the erasure of the personal data and request the restriction of their use instead; we no longer need the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defence of legal claims; you have objected to processing pursuant to Art. 21(1) GDPR pending the verification whether our legitimate grounds override your interests;

  • Pursuant to Art. 20 GDPR to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller;

  • Pursuant to Art. 21 GDPR to object to the processing of your personal data on grounds relating to your particular situation, or if you object to processing for direct marketing purposes and the legal basis for the processing are our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR;

  • Pursuant to Art. 7 para. 3 GDPR to withdraw your consent given to us at any time. As a result we are no longer allowed to continue the data processing that was based on this consent in the future;

  • Pursuant to Art. 77 GDPR to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement. A list of contact details of the data protection officers and supervisory authorities can be found on this website:

If you wish to assert the data subject rights mentioned above, you can contact us or our data protection officer at any time using the contact details above.

7. Erasure and restriction of personal data

Unless otherwise provided for in this privacy notice, personal data will be deleted, if these data are no longer necessary in relation to the purposes for which they were collected or otherwise processed and the deletion does not conflict with statutory retention requirements. In addition, we will erase the personal data processed by us in accordance with Art. 17 GDPR on your request, if the conditions provided therein are met. If personal data are required for other lawful purposes, they will not be erased, but their processing will be restricted in accordance with Art. 18 GDPR.
In case of restriction, the data will not be processed for other purposes. This applies, for example, to personal data that must be retained by us for commercial or tax law reasons. For example, data must be kept for 6 years pursuant to Section 257 (1) Nos. 2 and 3 German Commercial Code (HGB) and Section 147 (1) Nos. 2, 3, 5 German Tax Code (AO); data must be kept for 10 years pursuant to Section 257 (1) Nos. 1 and 4 HGB and Section 147 Abs. 1 No. 1, 4, 4a AO.

8. Cookies

No cookies are used on our website. 


III. Individual processing operations

1. Hosting

In order to make available our website, we use services provided by hosting companies, such as: Provision of web servers, disk space, database services, and security or maintenance services. Here we, or our hosting providers, process personal data of the website visitors on the basis of our legitimate interests in providing efficient and secure access to our website in accordance with Art. 6 para. 1 lit. f GDPR.

2. Access data and log files

By visiting our website or its individual pages, your device’s internet browsers automatically sends information to the server of our website. This information is stored in so-called log files by us or our hosting provider and will be deleted after 6 months at the latest.

The following information is stored:

  • IP address of the requesting computer;
  • Date and time of access;
  • Name and URL of the requested file;
  • Website from which our site was accessed (Referrer-URL);
  • The browser used and your computer’s operating system;
  • Status codes and the transferred amount of data;
  • Name of your access providers.

This data will be used for the following purposes:

  • The provision of our website, including all of its features and contents;
  • To ensure a smooth connection to our website;
  • To ensure the comfortable use of our website;
  • To ensure system security and stability;
  • For anonymised statistical evaluation of website access;
  • To optimise our website;
  • For disclosure to law enforcement authorities in the event of unlawful interference / attacks on our systems;
  • For further administrative purposes.

The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes mentioned above. Under no circumstance will we use the personal data collected for the purpose of drawing conclusions about a person.

3. Contact

If you contact us using the contact details published in our website (for example, by e-mail) and in this context provide us with personal data, we will use this data to process your request on the basis of Art. 6 para. 1 lit. b GDPR, if your request is related to the performance of a contract or is required to perform pre-contractual action. In all other cases, processing is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and/or our legitimate interest in the effective processing of requests addressed to us pursuant to Art. 6 para. 1 lit. f GDPR. We will store your personal data until you ask us for deletion, revoke your consent to the storage, or the data are no longer necessary for the purpose for which they were collected (for example, after completion of your request). Mandatory statutory provisions especially retention periods remain thereof unaffected.

4. E-Mail direct marketing to customers

If you are an existing customer and we have received your e-mail address in connection with the sale of goods or services, we may use your e-mail address for direct marketing purposes of our own similar goods or services. This only applies if you have not objected and we clearly and unequivocally have advised you of the possibility of objection at the time of collecting the e-mail address, and every time we use it. The legal basis of processing is our legitimate interest in direct marketing according to Art. 6 para. 1 lit. f GDPR.

5. Application form

If you use our application form, you will be asked to provide your name, contact information and further application documents so that we can review your application and get in personal contact with you. The data processing for the purpose of processing your application is carried out in accordance with Art. 6 para. 1 lit. a GDPR based on your voluntary consent. Taking into account the limitation periods of the General Equal Treatment Act (AGG), application documents will be kept for a period of 6 months after completion of the application process and then deleted, unless storage is required for the documentation of other operations (for example, subsequent recruitment).

6. Registration for commercial events

In connection with and for the purpose of fulfilling pre-contractual measures and contractual obligations initiated through our Internet offers, which are carried out at the request of the data subject, we process personal data required for the fulfilment of a contract with the data subject. These include:

  • Data of the contracting party, such as name, address and contact details, if applicable, alternate billing address, and if necessary company affiliation;
  • Contractual documentation including subject matter or customer category.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR. 

The data will be disclosed to third parties only to the extent necessary to fulfil pre-contractual and contractual obligations, e.g. to organise the event and handle payment.

7. Clickmeeting

We use the ClickMeeting webinar platform to conduct online seminars. The provider is ClickMeeting Spółka z ograniczoną odpowiedzialnością with its registered office at ul. Arkońska 6/A4, 80-387 Gdańsk, Poland, Company No. (KRS): 0000604194, VAT ID No. (NIP): 5842747535 (hereinafter “ClickMeeting”). We allow ClickMeeting to process your name and email address on our behalf for the purpose of registration. The legal basis is our legitimate interest in organising events and tracking participations pursuant to Art. 6(1) sentence 1 f) GDPR. Participant data will be deleted three months after the end of the event.

ClickMeeting collects your IP address, information about your operating system and, if applicable, other data required by ClickMeeting for delivering the webinar platform. ClickMeeting may also use cookies for data processing. If you do not consent to data processing by the webinar platform, you cannot participate in our online seminars. The legal basis for using the ClickMeeting webinar platform is your voluntarily given consent pursuant to Art. 6(1) sentence 1 a) GDPR. For more information on how ClickMeeting handles personal data to deliver the webinar platform, please see the data privacy policy at:


8. Order request for information materials

If you use the order form to request information material, brochures, catalogs or customer magazines, we will process your name, e-mail address, company affiliation and, if applicable, postal address for the purpose of processing your request and sending you the material. The legal basis for the processing of your personal data is your voluntarily given consent to receive such information in under Art. 6 (1)(a) GDPR.

IV. Statistics and Analytics

1. etracker

This Internet offer uses etracker. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany (hereafter “etracker”). etracker collects data about the website user visits. This data is used for continuous optimisation, to ensure that our website meets the needs of our users, to measure the success of marketing measures and to create statistical evaluations. The legal basis is our legitimate interests according to Art. 6 para. 1 lit. f GDPR in the optimisation of our website and our online services. Cookies are used to enable a statistical analysis of the use of this website by its visitors and to display usage-related content or advertising. Information on the cookies used and their storage duration can be found at Under no circumstances do we use the collected data for the purpose of drawing conclusions about a person. IP addresses, device and domain data of visitors will be shortened and are stored in such a way that it is not possible to draw conclusions about individual visitors.

If you do not want etracker to process visitor data from you, you can prevent this by using an opt-out cookie from etracker, which you can obtain from I disagree with the processing of my personal data with etracker on this website. This cookie ensures that no visitor data from your browser will be processed by etracker in the future. Attention: If you delete your cookies, the opt-out cookie will also be deleted and you may have to reactivate it. For more information on how etracker handles your personal data please refer to the etracker privacy policy at:

V. Links to social media profiles

On our website we refer with hyperlinks to social media profiles in social networks. When you actively click on a link to such a profile, your browser establishes a direct connection with servers of the respective social media network, whereby the provider obtains knowledge of your visit. If you are simultaneously logged in to the respective social network, the provider can assign the visit to the profile to your user account. In this context, personal data may be processed in the USA. For more information on the processing of personal data, please refer to the privacy policy of the respective social media network. The purpose of linking our website to social media profiles is to increase the visibility of our website. Clicking on a social media link takes place on the basis of your voluntary decision in accordance with Art. 6 (1)(a) GDPR. The legal basis for any data transfer to the USA is also your voluntarily given consent according to Art. 49. (1)(a) GDPR.